Today, marketing truly begins and ends with digital media in the form of original content messaging. In the modern and ever changing digital age, marketing has grown into a whole new giant from the traditional models of segmented approaches, advertising and public relations.

So, now brands, talent (athletes and celebrities) and events are trying to gain a hold of this continually evolving medium process, budgets are being re-allocated and campaigns are taking new forms.

Successful media messaging starts with authentic original content development that is pushed onto the digital landscape with viral campaigns across the social web and ends with a well tested highly engaged and systematically executed digital marketing activation through promotion. Thus achieving engagement with the new consumer online and traditional consumer with advertising.

Example: VW Jetta Darth Vadar – viral video on YouTube (40+ million views) turned into the hottest television commercial (in US) during the fall of 2011.

The ultimate goal with the digital age is to create UTILITY for the client, which in turn legitimizes them to the end user / consumer.

To support the client’s goal of creating utility the following services are provided by MM Source to help achieve that ultimate goal of long-term client equity. These services can be done as one-offs, but are best accomplished as a cohesive project.

- Message Development: Researching and developing the clients “Just Do It” universal slogan that will explain and define their presence across all media outlets in original creative content form.

- Digital Creation: Original creative content development to be showcased in many campaign forms – website, video, social, viral, etc. and those established forms will be determined during the message development process.

- Transmedia Storytelling: The execution of communicating the new client message through the original creative content campaigns on all media platforms of storytelling, thus establishing a new digital presence to create client utility and long-term equity.

If you are interested in hiring / employing MM Source, please email your request to book a discovery meeting.

Additionally, completed sample projects are available upon request.

"Utility = Client Equity" further defined in my recent blog post here.